How do you pitch a novel? And why lavish time on it? Is it just so that we won’t be caught flat-footed when someone asks what the story is about?
The Point of Pitching
While it’s true that an intriguing, quick blurb for a novel makes us look more professional–and saves us the embarrassment of stumbling through a confused rendition, a pitch also has a deep marketing purpose.
A pitch positions your novel amid the world of books. It gives instant perspective on the story, pinpointing genre, tone, and unique features. Publishing today depends on branding and brevity. For better or worse, we’re in the world of entertainment and marketing with its thirst for audience definition. Read More…