At first it was fun. This novel is going so well, the author exudes on page 124. Let’s stop writing and play with titles! Some time later: Book titles are so much harder than I thought. Followed swiftly by: I found it at last! Then, doing a bit of digging, you realize hundreds of authors have thought of the same title. And used it. When you have to come up with a novel title. In a hurry. A few months later when it’s absolutely time to decide, the attitude is more likely to be